I´ve just been involved in another shooting for a EURO 2008 commercial, this time for KIA (the last one was McDonalds).

Besides the mass of commercials beeing produced for the EURO everyone wants to have a piece of the cake, there is football shaped Pizza, nearly every shop sells fan products and if you watch TV our local football players take part in almost 1/3 of the spots.

While the EURO will be a huge boost for our economy it´s quite interesting to see reactions of foreign people when they stay in Vienna.

When you live here you almost forget how beautiful this city is, but since i´ve done some sightseeing with the Korean Production i freshened my meaning of Vienna, it is really beautiful and clean.

But you are also confronted with the high living standard we´ve got here and the really strong social system. Right with the high living standard you have to face the incredible high prices here (everything costs about 50% since the Euro currency was introduced, but the earnings haven´t been raised in any relation).

So below the line it´s like this: Austria is beautiful but really expensive, the social system is strong but getting worse, the EURO will be great for economy but everything will get more expensive during that time and in the near future and the earnings will not be able to compete…



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